PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …

Automatic Duck Xsend Motion for FCPX: Building Bridges, The Good Kind

At NAB 2016 during the FCP Exchange event, Wes Plate of Automatic Duck made a lot of Final Cut Pro X editors and Motion 5 artists very, very happy. He announced the development of a new product from the Duck - a product that effectively builds a bridge between Final Cut Pro X and Motion. …