There are moments in your career that are truly gratifying. And today is one of those days. Because an old client - we had worked together around 10 years ago - called and asked if I’d be interested in working together again. I’ve always said that one of the best parts of running a consultancy …
Combining Passions with #TheDailyRiff
At the end of 2017, I announced a new business initiative for BourkePR - my expansion into the #MusicTech market. It was an exciting announcement for me, because it was also a personal one. It was a decision rooted in personal passion and combined with what I do for a living. I also started a …
A New Direction: Music Tech
I'm excited about today... Usually, in these pages, I talk about companies, products, trends and generally, everything happening around me in our industry. But today is a little different. Today's news is about my company. I'm very excited to announce that I'm expanding my PR and communications consultancy to the Music Tech space. I've been …
PR: You May Be Doing it Wrong
Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …
The Man Behind The Curtain…
Last night, I went on Larry's Jordan's Digital Production Buzz to talk about marketing and public relations in the production and post production market. Now, I'm usually the person setting up these interviews - I'm the man behind the curtain. But last night, I got to sit in the hot seat for a few minutes …
Bourke PR 