Combining Passions with #TheDailyRiff

At the end of 2017, I announced a new business initiative for BourkePR - my expansion into the #MusicTech market. It was an exciting announcement for me, because it was also a personal one. It was a decision rooted in personal passion and combined with what I do for a living. I also started a …

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A New Direction: Music Tech

I'm excited about today... Usually, in these pages, I talk about companies, products, trends and generally, everything happening around me in our industry. But today is a little different. Today's news is about my company. I'm very excited to announce that I'm expanding my PR and communications consultancy to the Music Tech space. I've been …

What is HEVC and What Does it Mean for 4K Streaming?

This post originally appeared on the BoxCast Blog here. It wasn’t long ago that the discussion of 4K capture and delivery seemed like an elusive hypothetical. Debates abounded regarding the need for 4K versus its high cost and potentially slow rate of consumer adoption. Five years ago, you’d have to take out a second mortgage …

PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …

Casey Neistat: The End of the Vlog as We Know It

Last week, YouTube sensation Casey Neistat announced - in a vlog - that he was ending his daily vlog. During his final episode, he cited many reasons; the creative challenge was no longer there; it had become too easy, too formulaic. Perhaps he was just losing enthusiasm for it. Don’t get me wrong, I’m a …

Review & Approval: When the Status Quo is Your Biggest Competitor

I first wrote about Review and Approval apps back in 2014; here’s an excerpt of some of the things I discussed in my post back then. I share these thoughts again because they still ring true and apply today: Collaborative review and approval apps aren’t necessarily a new concept. In fact, my first experience working …

Rampant Live + Film Riot’s Ryan Connolly = Awesome

While YouTube is exploding, and truly coming into its own as a premiere channel for amazing content, there are some creators who have been there from the beginning. These are the guys who set a standard, worked unbelievably hard,  continued to build their platforms, and with every piece of content, have elevated that standard to …

Live Stream Directly to Facebook with Switcher Studio

  It's a pretty big day for the team at Switcher Studio. Today they announced a new integration deal with Facebook Live, which means you can now stream live to Facebook directly from within the app. That's cool! With a single tap in Switcher Studio, you can be live streaming from an iPhone or iPad, …

Rampant Design: How to Add Flash Transitions

Yup, it's that easy!

Dear YouTuber…

Hey #YouTuber these are perfect for you. Check them out here.