PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …

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Guest Post: Nick Mattingly, CEO of Switcher

You've heard me talk a lot about Switcher Studio and Switcher Go, here on my blog as well as on social media. Today I wanted to share some thoughts directly from the CEO of Switcher, Nick Mattingly.   INTRODUCING SWITCHER GO Our flagship product, Switcher Studio, allows users to create TV style multi-camera productions using …

Review & Approval: When the Status Quo is Your Biggest Competitor

I first wrote about Review and Approval apps back in 2014; here’s an excerpt of some of the things I discussed in my post back then. I share these thoughts again because they still ring true and apply today: Collaborative review and approval apps aren’t necessarily a new concept. In fact, my first experience working …