What is HEVC and What Does it Mean for 4K Streaming?

This post originally appeared on the BoxCast Blog here. It wasn’t long ago that the discussion of 4K capture and delivery seemed like an elusive hypothetical. Debates abounded regarding the need for 4K versus its high cost and potentially slow rate of consumer adoption. Five years ago, you’d have to take out a second mortgage …

You’ll Never Know I Was Here; Invisible Effects

“I take considerable pride in invisible effects, in knowing that at the end of the day, my work is appreciated, but you don’t really know what I did. You never knew I was there. That’s how I know it’s a job well done." Jason Bowdach is a renowned colorist & finishing artist; he runs Cinetic …

Review & Approval: When the Status Quo is Your Biggest Competitor

I first wrote about Review and Approval apps back in 2014; here’s an excerpt of some of the things I discussed in my post back then. I share these thoughts again because they still ring true and apply today: Collaborative review and approval apps aren’t necessarily a new concept. In fact, my first experience working …

Stunning Precision, Extreme Conditions; Alex Horner Productions

Based in Minneapolis, Alex Horner is a director/DP most drawn to authentic stories that connect with the audience. With some deep experience in producing commercials and branded content, Alex is a cinematographer in search of untold stories and he loves finding them in the least expected places. Whenever he's on location, he welcomes the challenge …

Style Effects; You’re Going to Want These

Style Effects. Entirely unique. Stunningly beautiful. Unbelievable resolutions. Countless options, and I mean, I've quite literally lost count. Expensive? No. Complex and convoluted to figure out? No. Then they couldn't be for professional-calibre work, right? Wrong. I'm posting this on the heels of another announcement from Rampant Design. Another launch of massive volumes of Style …

iPhone 6s 4k Video Changes Everything…Sort of…And That’s OK!

The release of the iPhone 6s and 6s+ is here, as well as the onslaught of first-looks reviews, opinions, and discussions about it’s new capabilities. In the filmmaking and pro production community, the discussion is centered around 4k video. And I find the reactions quite interesting. There are some who welcome it, and share in …