PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …

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Speaking with Renowned Colorist Patrick Inhofer about Color, Scopes and Trusting Your Own Eyes

  Patrick Inhofer first began teaching at the New York City Final Cut Pro User’s Group, where he demo’ed how to use FCP’s 3-Way Color Correction filter for both technical and creative effect. He later joined that group’s Board of Directors to become its Treasurer and – when his mentor, the group’s fearless leader Michael …

Stunning Precision, Extreme Conditions; Alex Horner Productions

Based in Minneapolis, Alex Horner is a director/DP most drawn to authentic stories that connect with the audience. With some deep experience in producing commercials and branded content, Alex is a cinematographer in search of untold stories and he loves finding them in the least expected places. Whenever he's on location, he welcomes the challenge …