A New Direction: Music Tech

I'm excited about today... Usually, in these pages, I talk about companies, products, trends and generally, everything happening around me in our industry. But today is a little different. Today's news is about my company. I'm very excited to announce that I'm expanding my PR and communications consultancy to the Music Tech space. I've been …

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PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …