PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …

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The Man Behind The Curtain…

Last night, I went on Larry's Jordan's Digital Production Buzz to talk about marketing and public relations in the production and post production market. Now, I'm usually the person setting up these interviews - I'm the man behind the curtain. But last night, I got to sit in the hot seat for a few minutes …