Collaboration for Musicians: A Look at Melosity

I’ve been a guitar player most of my life, and even believed at one point that I would be on stage, touring the world with a band that would surely rival The Police, U2 or REM. But then the real world set in. Fast forward 35 years. I still play - I own two Stratocasters, …

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PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …