At the end of 2017, I announced a new business initiative for BourkePR - my expansion into the #MusicTech market. It was an exciting announcement for me, because it was also a personal one. It was a decision rooted in personal passion and combined with what I do for a living. I also started a …
A New Direction: Music Tech
I'm excited about today... Usually, in these pages, I talk about companies, products, trends and generally, everything happening around me in our industry. But today is a little different. Today's news is about my company. I'm very excited to announce that I'm expanding my PR and communications consultancy to the Music Tech space. I've been …
Collaboration for Musicians: A Look at Melosity
I’ve been a guitar player most of my life, and even believed at one point that I would be on stage, touring the world with a band that would surely rival The Police, U2 or REM. But then the real world set in. Fast forward 35 years. I still play - I own two Stratocasters, …
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PR: You May Be Doing it Wrong
Public relations is one of the most misunderstood - and mystifying - disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem? “Is …
